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It’s time for a change. And it’s about much more than integrated planning and teamwork. It’s about a whole new way of producing the vast amount of content you need to build a brand and increase share. Willow St. is a hybrid advertising company, specialized in digital creation for web, mobile, broadcast, print, guerilla and other media. Work crafted end-to-end by the business thinkers and artists who conceived it. WELCOME TO WILLOW ST.

JIM SYKORA
Partner

Jim partnered with Larry Johannes and Scott Howell to build a company that redefines the agency model for clients competing in the age of content. That includes doing away with departmental boundaries to encourage deeper thinking, seamless production and more engaging creative.

Jim spent the last decade as Executive Creative Director at Moroch, where he won major awards for McDonald’s and Coca-Cola, rebranded the Travel Channel, relaunched The National Osteoporosis Foundation and helped move Citracal from the number four calcium brand to number one.

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Jim partnered with Larry Johannes and Scott Howell to build a company that redefines the agency model for clients competing in the age of content. That includes doing away with departmental boundaries to encourage deeper thinking, seamless production and more engaging creative.

Jim spent the last decade as Executive Creative Director at Moroch, where he won major awards for McDonald’s and Coca-Cola, rebranded the Travel Channel, relaunched the National Osteoporosis Foundation and helped move Citracal from the number four calcium brand to number one. Prior to that, Jim owned his own agency, Coffee/Black Advertising, where his clients included 7-Eleven, Texas Land & Cattle Steakhouse, DFW International Airport, Foresthills Hotels & Resorts and Uniden Electronics. He also co-created and launched Buzz Public Relations and WideEye Interactive.

Jim is a member of Adweek’s Creative Allstars. His work has been honored with an Emmy nomination, a Cannes International Film Festival Award, multiple gold Addy Awards including Best of Show, and appearances in the One Show and CA Magazine.

He is also active in charitable and philanthropic endeavors and is a past board member of The Make-A-Wish Foundation.

LARRY JOHANNES
Partner

Larry has developed award-winning creative for a diverse range of automotive, consumer electronics, durable consumer goods, telecom and healthcare clients. His experience and unique client-side perspectives ensure that Willow St. provides creative ideas that aren’t just engaging but also deliver measurable marketing results.

Larry began his career in Chicago as advertising director for FMC Corporation. He then went on to help Uniden Corporation become a global leader in consumer electronics. There, he and his marketing teams helped achieve #1 market share in three different CE categories.

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Larry has developed award-winning creative for a diverse range of automotive, consumer electronics, durable consumer goods, telecom and healthcare clients. His experience and unique client-side perspectives ensure that Willow St. provides creative ideas that aren’t just engaging but also deliver measurable marketing results.

Larry began his career in Chicago as advertising director for FMC Corporation. He then went on to help Uniden Corporation become a global leader in consumer electronics. There, he and his marketing teams helped achieve #1 market share in three different CE categories as corporate revenue increased by over 600%.

Most recently, Larry served as the Vice President of Strategic Marketing for TTI Mouser, now one of the world’s largest resources for semiconductors and electronic components. Prior to that, he was the Senior Vice President of Marketing for Siemens.

Larry has also developed successful sports marketing partnerships for brands like Harley Davidson, NASCAR, IndyCar, Golden Bear, Trek Bicycles, Livestrong, Susan G. Komen, Duracell and the US Air Force. In 2013, Larry’s partnership with CoPilott Motorsports and KV Racing Technology led to sports marketing gold, a win at the Indianapolis 500 with Tony Kanaan behind the wheel.

Scott Howell
Partner

With over 25 years’ experience in advertising and communications, Scott is an expert in understanding and responding to fast-changing factors that shape contemporary marketing efforts. His experience offers Willow St. clients a strategic insight that applies the most successful digital and traditional strategies, from the political world to consumer companies battling for share.

Recognized as one of the top political message strategists in the country, Scott has played a major role in the creative and message strategies for two major presidential campaigns, as well as countless campaigns for members of the US House and Senate.

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With over 25 years’ experience in advertising and communications, Scott is an expert in understanding and responding to fast-changing factors that shape contemporary marketing efforts. His experience offers Willow St. clients a strategic insight that applies the most successful digital and traditional strategies, from the political world to consumer companies battling for share.

Recognized as one of the top political message strategists in the country, Scott has played a major role in the creative and message strategies for two major presidential campaigns, as well as countless campaigns for members of the US House and Senate. Companies including American Airlines, Pilgrims Pride, the Dallas Cowboys, the Texas Rangers, the City of Dallas and the US Chamber of Commerce have benefited from his messaging expertise and critical communications skills. A recognized leader in the area of strategic messaging, Scott is focused on achieving a competitive edge for clients in an always-evolving landscape.

In addition to his marketing endeavors, Scott operates Howell Farms at Waples-Platter, a picturesque 40-acre farm located in west Arlington, Texas that caters to weddings, corporate events, charity fundraisers and other gatherings. He remains involved in the DFW area by supporting a variety of causes and is a member of the Board of Regents of the Oakridge School.

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